About Amaraeth
Jewellery that earns its place on your skin.
Why we exist
Most jewellery is sold on how it looks in a photograph. We thought that was worth changing.
You have probably owned a piece that looked beautiful online and arrived feeling like a compromise. The plating wore off. The stone was not what you expected. The weight felt wrong. You trusted the brand and the brand did not quite deserve it.
That experience is more common than it should be. Not because the jewellery was terrible. But because the standard for what counts as good enough has been set very low for a very long time.
Amaraeth is built on a different idea. That a piece of jewellery should be exactly what it says it is. That the stone should be real. The metal should be what it claims. The weight should be listed. Designs uniquely creative. And someone should have looked at it carefully before it reached you.
What we make
Demi-fine jewellery, in two lines that answer two different days.
Demi-fine sits between fast fashion and fine jewellery. Substantial enough to feel real. Priced for the way most people actually live. Designed not for a single occasion but for the accumulation of ordinary days.
The Fine Line is 925 sterling silver and 18k gold vermeil, set with natural amethyst, carnelian, moonstone, lapis lazuli, sunstone, garnet and freshwater pearl. Keep It On is stainless steel, built to stay on through water and weather.
The standard
Not a promise. A process.
What each line is made of, and what it is made for.
925 sterling silver and 18k gold vermeil in The Fine Line. Stainless steel in Keep It On.
Every coloured stone in The Fine Line is a natural gemstone, with its own inclusions and character.
The actual gram weight is confirmed and shown on each listing.
Every piece is carefully checked before it leaves us.
Where The Fine Line comes from
Made in India, by people who have spent their lives doing this.
India has one of the longest traditions in gemstone cutting and jewellery craft in the world. The artisans who make our silver and vermeil pieces have spent careers developing the kind of skill that cannot be rushed or replicated at low cost.
We work directly with trusted and experienced manufacturers who understand what it means to work with natural stones, sterling silver and gold vermeil finishing. Every piece leaves the workshop only after it has been thoroughly reviewed for quality.
925 Sterling Silver
18K Gold Vermeil
Natural Gemstones
Nickel and Cadmium Free
The everyday line
Keep It On is the one you never take off.
Stainless steel, made for the parts of the day that plated jewellery cannot handle. The shower, the sea, the gym, the night you fall asleep in it. It holds its colour without polishing and it does not darken in the box between wears.
It starts at 29,95 euro and it is meant to be stacked, layered and largely forgotten about.
How we think
Jewellery worth keeping should come in packaging worth keeping.
Every Amaraeth order arrives in a rigid box with a reusable velvet pouch. Designed to be used long after the piece has found its place in your collection. No excessive packaging. No single-use plastic.
Sustainability is not a marketing campaign for us. It is built into how we source, how we manufacture and how we ship. From the workshop to your door, every decision is made with the intention of leaving less behind.
Worn daily. Kept forever.
This is not the jewellery for a single occasion. It is the jewellery for the life you are already living.
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